How digital printing differs
Traditional packaging printing, such as flexo and offset, starts by making plates for each colour. That set-up cost is spread over the run, so it pays off on large quantities and is expensive on small ones.
Digital printing prints from your file directly. There are no plates, so the set-up is small and the price of a short run stays reasonable. It handles photographs, gradients and fine detail as well as a simple logo.
When it's the right choice
- Small and medium quantities, from a first order to a regular reorder.
- Designs with many colours, photographs or fine detail.
- Several designs or versions in one order, such as seasonal or limited editions.
- Testing a new look before committing to a large run.
And when it isn't
For very large quantities, plate-based printing usually works out cheaper per unit. You don't need to choose: when you order or ask for a quote, we price the job with the method that suits the quantity. For large runs, send a volume enquiry.
Getting your file right
Upload a logo or finished design and we check its size, resolution, fonts and fit straight away. You approve a proof before anything is printed. Read how ordering works for each step.